There is something about 1950s America that continues to resonate with us. Sandwiched between the post-war austerity of the 1940s and the countercultural upheaval of the 1960s, it was a decade that represented the pulse of American culture. Filled with poodle skirts, polka dots, cardigans, and what we now deem as classic cars, the visual aspects of this decade were unlike any other. Many social activities of the era were also developed, such as Sock Hops and Doo-Wop dances.
The 1950s also marked a boom in Burger and Milkshake establishments, which quickly became a quintessential American pairing. The menus were simple, and the atmosphere was family-friendly. Some of these original establishments are still in full operation today. A couple of these Oregon-based locations are Skyline Restaurant in Portland, established in 1935, and Sno Cap Drive-In located in Sisters, established in 1952. Another core activity that highlighted this decade was Drive-In Movies, and there just happens to be an original one in Oregon that is still open.
99W Drive-In is an authentic drive-in movie theater located in Newberg and has been in business since 1953. They operate a single-screen indoor theater in Newberg called the Cameo Theater, which was built in 1937. Its founder, J.T. (Ted) Francis, worked at these theatres 6 days a week until his passing at 98 years old in 1999. The third generation of his family now operates the drive-in. Every aspect of this theatre is run by passion and dedication. The 99W Drive-In can accommodate around 300 cars, and the screen is so large that you’ll have a great view from anywhere in the parking lot. The movies are double features, so you get to enjoy your time there. They also utilize your car radio for sound, allowing you to control the volume of the movie you are watching. The drive-in also has an authentic concession stand, serving nostalgic treats for you and your family. Not only that, but original commercials are played on the screen at intermission between the two movies.
The movies shown have a range in age-appropriateness as well as being from varying eras. Movies range from Rated G to Rated R, so depending on the night, they are curated for those with younger children or older teenagers. It is also a lot of fun to see older movies on the big screen. One of their double features last month was Creature of the Black Lake (1976) and Night of the Demon (1957). They regularly show recently released films, such as the new Superman. Be sure to check their website to see which ones will be screened.
Admission to the drive-in is $10.00 per adult, $5.00 per child between 6 and 11 years old, and children five and under are admitted free of charge. For cars with a single occupant, the entry fee is $15.00. They accept cash and card, but no checks. Another awesome perk here is that they do allow outside food; however, much of their business is made through concession stand purchases. Picking up a pop and a box of candy is much appreciated by them.
Gates open at 6:30 pm, but cars typically begin lining up much earlier. It is also on a first-come, first-served basis, so plan accordingly. Friday and Saturdays usually sell out, so don’t be afraid to be spontaneous and catch a show with your family on a Thursday or Sunday night. The movies begin at sundown, so with entry at 6:30 pm, there is plenty of time to get settled. The concession stand remains open until approximately 10 minutes into the second movie, allowing you ample time to pick up something to eat. Being in the comfort of your car means you and the kids can wear comfortable clothes, bring blankets, and whatever else you may want. Also, you are not obligated to stay in your car the entire time either. As long as other guests are not being disturbed, the drive-in encourages people to get out and stretch their legs. The 99W Drive-In makes for a memorable and unique family outing that everyone will enjoy.
At the end of World War II, suburban neighborhoods and automobile ownership skyrocketed. The emergence of the middle class marked a shift in priorities and entertainment, further shaping the environment. This boom of innovation led to things such as rock and roll and modern dating. Drive-in theatres were a product of this iconic culture. Not only did people have the funds for outings like the drive-in, but they also had access to a car to make it happen. This activity is representative of American history and its values on quality, wholesome entertainment. I love watching older movies, such as from the 1920s, like The Cabinet of Dr. Caligari, which later inspired Tim Burton’s artistic style. Or who could ever dismiss the brilliance of Alfred Hitchcock’s 1954 film, Rear Window? Even the more tongue-in-cheek movies, like the 1954 film Creature from the Black Lagoon, are an entertaining watch. Most of all, what I love about the drive-in, regardless of whether the movie is old or new, is spending quality time with one another. Maybe even put on some Doo-Wop music while driving out there to get the whole experience.
Alex is a devoted husband and father born and raised in Portland, Oregon. He is a professional artist, author, and advisor for both Yale and Harvard University’s arts departments. His books, ‘Selling Leonardo: The Art World’s Greatest Scandal’ and ‘Holy Ghost: Decoding Leonardo da Vinci’s Final Painting’ are available wherever books are sold.